Morinaga Hi-Chew Lemon
Name: Hi-Chew Lemon
Company: Morinaga
Rating: 4/5
I did indeed receive my shipment of Zotz, and I shall be reviewing them next week. Why am I not reviewing them now? Because there’s over 100 pieces in my box ‘o Zotz and I don’t think the roll of Hi-Chews are going to last much longer.
Hi-Chews are made my Morinaga, and this is my first experience with this candy company and now not the last. They come in a pack about the same size and shape as a package of Bubble Yum and are decorated with the Hi-Chew logo and pictures of the flavor inside, in this case lemon. The package promises natural and artificial flavors and indeed as soon as I picked up the package in World Market I was assailed with the scent of fresh lemonade. The individual pieces are the same size as a piece of Trident, but much thicker, and wrapped in white. The candies themselves are a milky white-yellow with a bright yellow core.
The chews do have a yummy, bright lemon flavor but there was something missing. It wasn’t an issue of chemical versus natural it was more of a question of intensity–I guess I was expecting more of a punch because of the yellow core, but it wasn’t there. Just a sweet, slightly tangy, slightly floral lemon.
It took me awhile to figure out how to describe the texture, as it was honestly something I’d never come across before. I did finally nail it–it has the same texture as a piece of gum midway through, when the softness has been chewed out but it hasn’t reached impossibly rubbery levels. I know that doesn’t sound like much of an endorsement, but I loved it. It’s somewhere between a gum and a candy and absolutely addictive.
I couldn’t give it my highest rating because of the slightly blandness of flavor, but I still can’t wait to try the other flavors.
